Klinex - I am here.
Parents are devoted to their children every step of the way, but what happens when it's time for them to go to school? Klinex, one of Greece's most beloved hygiene brands, needed to showcase its CSR program aimed at improving hygiene conditions for students (and assuring their parents) by providing free cleaning products to over 200 schools in Greece.
We addressed the challenge by creating an emotional concept with the key message "I am here," centered around the safety and protection parents offer their children and the uneasy feeling that arises when they must separate from them during school hours, unable to directly care for them.
To develop a 360 campaign that exuded warmth and tenderness, we chose to use stop-motion animation for our hero materials (TVC and digital videos), introducing this technique to Greek TV for the first time.
Handmade felt wool puppets were brought to life, symbolizing the special, soft bond between parents and their children. This imagery drew a powerful parallel to Klinex's constant presence in supporting parents by safeguarding their children from bacteria and germs while at school.
Team
Agency: Solid Havas // Creative Director: Spyros Aronis // Art Directors: Evi Armeni & Petros Maipas // Digital Art Director: Maria Kafritsaki // Digital Copywriter: Me
Directed by: Irida Zhonga & Effie Pappa // Production: Takes2 // Director of Photography: Giorgos Kokkalis // Animator: Max Martin // Art Director: Konstantinos Papageorgiou // Character designer: Chris Papandreopoulos //Pupper Maker: Adeena Grubb // Storyboard: Kostas Foutsidis // Sound design: Oxyzed // Colour grading: Manthos G. Sardis // Original music by Irene Skylakaki