EU in my region.
The European Union had implemented and funded numerous infrastructure, environmental, and recreational projects across various regions of Greece. However, both local residents and visitors remained unaware of these initiatives. Consequently, our challenge was to heighten awareness and instill local pride among the target audience.
We designed the "Europe in my Region" campaign as a comprehensive, two-year initiative targeting 12 regions in Greece. Each region received a unique campaign highlighting a significant project of local importance. Project selection was meticulous, considering all infrastructure, environmental, and cultural projects funded by the European Union. We created distinct, eye-catching, and appealing key visuals for each project.
The campaign was launched through various targeted PR activities, including social media, banners, outdoor and print communication, and the involvement of local celebrities. Despite its local focus, the campaign garnered substantial press coverage, awareness, and engagement among the target audience.
The campaign successfully fostered local pride, informed people about the EU's contributions to major developments in Greece, and achieved its goal of raising awareness about the funded projects.
Team
Agency: Solid Havas // Account Director: Sophia Triantafilou // Art Director: Maria Kafritsaki // Digital Copywriter: Maria Kasviki // Creative Director: Me