Larva.
A consulting firm specializing in business transformation approached us, seeking a distinctive brand identity and a memorable name that would convey their emphasis on growth and evolution.
In collaboration with Soul Creative Agency, we formulated a branding strategy that culminated in the naming concept "Larva," emblematic of the transformative stages in an insect's life cycle.
Drawing inspiration from this metaphor, we fashioned a sleek and refined brand identity featuring animated geometric elements that illustrate the metamorphosis and growth the company aims to enable.
To further encapsulate the brand's essence, we devised the descriptor "Hospitality Transformation Consultants" and the tagline "Explore. Reform. Grow," which embodies the process of transformation the company assists its clients in achieving.
The outcome was a memorable brand identity that enables the company to distinguish itself in a competitive market and effectively communicate its mission to support clients in evolving and flourishing.
Team
Creative Direction: SOUL Creative Agency // Creative Copywriter: Me